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medical affairs digital strategy

The Digital Innovation & Strategy for Medical Affairs Summit will bring together decision makers and health innovators to discuss challenges the medical affairs community faces. Moderator:Maria Picone - Co-Founder/CEOTREND COMMUNITY ENGAGEMENT, Antonio Maltese - InternTREND COMMUNITY ENGAGEMENT, Rachael Brake - Head, US Medical Affairs, OncologyTAKEDA. Medical Affairs sees its main role as an internal and external information source Marketing believes the primary role of Medical Affairs is to support the brand with scientific information Develop brand messaging from science and involve Medical Affairs to obtain buy-in Educate Medical Affairs on brand strategy to inform It is one thing to build a strategy but implementation requires a clear understanding of where you have been and where you can go. Does medical affairs consider the needs of all relevant external stakeholders in its strategy and activities (including payers and policy makers)? AstraZeneca. LinkedIn Medical Executive in Moses Lake, WA Creating a patient-centric solution requires feedback from the patients, guiding decisions based on their needs and perspectives. Ritam Priya - Vice President and RegulatoryNOCIMED. Medical Affairs can help ensure that the Brand team’s proposed messages are consistent with the insert. Tina Purcell - Associate Director, Medical Science Liaison, OncologyASTELLAS PHARMA. In the post-COVID era, physician practice patterns in largely outpatient settings have shifted focus to maximizing clinical hours in an effort to maintain income leaving healthcare providers less time and patience to learn new technology or new medical information. With an informed and rational communication strategy, communication point matrix, and data dissemination plan in place, medical affairs, as one of their core competencies, can gain support and input from the primary audiences (e.g., thought leaders, investigators, clinicians, payers, and patients) on the overall strategy. Our experts support the expanding role of medical affairs and brand commercialization from the rarest diseases to the blockbuster brands and large disease franchises. Medical affairs has a prominent role in taking insights gained from digital health and educating HCPs on the ways products can be used to achieve the best patient outcomes. 2,816 Medical Affair Strategy Lead jobs available on Doing this virtually has changed this type of exchange. Summarizing over 20+ research interviews with leaders from the council, download this whitepaper to learn more. Managing Director, Life Sciences Strategy and Operations, R&D PracticeDeloitte, General Counsel & Chief Privacy OfficerDoctor on Demand, Charles Makin - Global Head, Real World Evidence StrategyBIOGEN. Transforming Traditional Medical Affairs to Launch the Next Generation of Breakthrough Gene Therapy Products Skip to content February 9-11, 2021 8am-6pm EST 100% Digital Menu Home About About Event Why Choose Us? PHARMAFUTURE ™  ( is a global thought-leadership forum for senior pharmaceutical executives through industry research and interactive sessions. Medical affairs teams need to align a strategy to communicate the value of these tools to their organizations. OVERVIEW Medical Affairs is both a rewarding and challenging area in the evolving environment of drug development and launch readiness planning. PANEL: Maintain Meaningful Engagement Online. Indegene helps global healthcare organizations address complex challenges by seamlessly integrating analytics, technology, operations and medical expertise. 3 Tower Center Blvd.East Brunswick, NJ 08816 (732) 828-2000. Virtual conferences are more time-efficient for HCPs who are busy. Furthermore, medical affairs … MODERATOR: Conor Schmitt Engagement Manager, SSI Strategy The same strategy should be applied to many other functions as well. Martina Cartwright - Senior Director, Medical AffairsCASSIOPEA. The challenge is determining how to align these tools and strategies with regulatory to stay in compliance. It is crucial to showcase that the cost of investing is worth the outcome. Medical affairs Driving influence across the health care ecosystem Instant Insights Solving your most pressing business challenges starts with knowing the landscape. Medical affairs needs to expand its focus beyond KOLs to drive interactions with a wider range of HCPs. Medical Affairs is a key stakeholder in driving digital solutions. Peter Covitz - Senior Director, Medical AffairsBIOGEN, Shurjeel Choudhri - Senior Vice President and Head, Medical and Scientific AffairsBAYER, Luca Dezzani - Vice President, U.S. Medical AffairsEISAI. TMAC Advisors™, the consulting arm of TMAC, is lead by Norm Enriquez, PharmD, and consists of a cadre of recognized medical affairs leaders who have had substantial success as executives at large and small biotechnology companies. Medical Affairs stands to be one of the most strategically important. Digital tools can improve data accessibility and sharing, providing an integrated experience for HCPs and meaningful outcomes for patients. As biotech embraces more digital solutions, an investment into data-driven decision making and a self-service analytics model becomes crucial in showcasing ROI and value. We help clients drive outcomes, revenue and productivity improvements by making giant leaps in digital transformation, customer engagement, health reform, healthcare cost reduction, and health outcomes improvement. Securing meetings in a virtual setting has its own set of challenges in comparison to meeting in person. For the 2nd Annual ACMA/DGE Digital Strategy & Innovation for Medical Affairs Summit, we’ve partnered with the brightest in the industry to build a program that focuses on the cultural digital transformation in medical affairs. These sites are becoming more prevalent in reaching out to consumers and other HCPs. Ashfield Healthcare Communications is a network of multi-award-winning agencies. Learn More >, Indegene Digital Summit Virtual 2020 | A Multi-week, Virtual Symposium for pharma & biotech. Indian Pharma Companies that traditionally manufactured generic drugs, in the past decade, started venturing into branded pharma products. With our dedication to address the most pressing issues, the Medical Affairs Congress, taking place December 1 - 3, has undergone a timely transformation, moving to an all-digital format and offering attendees the ability to Achieving corporate strategic goals in medical affairs requires a deep knowledge of medical affairs best practices, compliance and global variations of expectations. Maria Urso - Director, Medical Affairs Field TeamEXACT SCIENCES, Jason Howard - Scientific Engagement and Medical LeadSANOFI. Medical Affairs is a critical scientific bridge between Healthcare companies and their internal & external stakeholders. Daniel Snyder - Vice President, Medical AffairsUROVANT SCIENCES, INC. Social media can be an effective way for HCPs to stay connected, communicate, and market products or services. Without a strong medical affairs function your commercial strategy is like trying to drive a car without an engine. Check back frequently as new jobs are posted every day. New channels need to be optimized for medical education. Interested in sending groups of 7 or more? Michael Kahn - Medical Affairs Operations LeaderSPARK THERAPEUTICS. Move your Medical Affairs team to the forefront and join the. Medical affairs leaders will be able to use the research results to develop digital transformation plans, secure resourcing, and identify small and big opportunities. The healthcare ecosystem is dynamic and being transformed with the latest tech solutions. Track A: Tailor Global Medical Strategy Based on the Needs of Regional Partners Track B: Case Study: Review the Impact of Real-World Evidence on Medical Affairs Strategy Track C: Panel: How Medical Affairs Can Help Prepare the Market for a New Drug Launch Track D: Discuss Key Strategies for your Internal Investigator Initiated Study Operations As the impact of medical affairs activities on the commercial success of new pharmaceuticals has increased dramatically, all medical affairs executives will benefit from this course. The ACMA established the first ever standards of excellence in medical affairs We have worked with Read more about the responsibilities. In-person communication and engagement is moving towards being replaced by online platforms. Arguably, medical affairs has always been driven by external requirements - after all, it originally emerged due to pressures from regulators to separate medical and commercial functions. There is an evolving opportunity for innovative technological solutions in diagnostic testing that can impact both patients and providers. Apply to Program Officer, Program Manager, US Commercial Country Lead and more! Medical affairs in the spotlight All of these factors necessarily push medical affairs to the fore. The digital landscape of healthcare has accelerated due to Covid-19. ... strategy and innovation throughout the entire product life cycle. In today’s world, digital and social media influencers are the emerging thought leaders. Medical Affairs teams need a wide range of capabilities, says Danie Du Plessis, Head of Medical Affairs at GlaxoSmithKline. Traditionally, thought leaders were tracked by looking at publications. In the case of a conference cancellation, DGE’s liability is limited to refund conference registration fee only. Indegene works with over 100 global customers including pharmaceutical and bio-tech companies, medical device manufacturers, life science organizations, health plans, health systems, ACOs and provider organizations. They are known for being tech-savvy and innovative and prefer to use digital channels to consume information and engage with pharmaceutical companies. It was between these separating tectonic plates Sherry Dunbar - Senior Director, Global Scientific AffairsLUMINEX CORPORATION. While regulatory restrictions will continue to define the nature of the relationships that Medical 22 Journal for Clinical Studies Volume 9 Issue 3 Nowadays, medical affairs plays a key role in communication, Increased scientific, clinical, regulatory, and payer requirements to demonstrate clinical value and product differentiation in increasingly well-established therapeutic areas heightens the demand for an evidence package that clearly fulfills … Kunj Gohill - Director, Digital Strategy Lead, Digital Medical AffairsNOVARTIS, Jamie L. Weiss - Head of Global Publications, Global Medical AffairsLEO Pharma. Join us for the opportunity to participate in an interactive meeting that will help to identify best practices when implementing a digital strategy within your medical affairs team. Another trend of the digital transformation in healthcare is companies collecting their own health data from medical devices, including wearable technology. Kunj Gohill - Director, Digital Strategy Lead, Digital Medical Affairs NOVARTIS. Medical affairs teams are accustomed to in-person interactions, and these team members need to upskill and stay relevant to the new channels utilized by consumers. The future is moving in the direction of conducting more virtual conferences. Executive Insights Transforming the Medical Affairs Function was written by Pierre Jacquet and Christian Seiffert, Partners, and Sej Brar, a Principal.Pierre is based in Boston, Christian is based in Munich and Sej is based in London. Everyone digests information differently and have different preferences on how they like to receive information and learn. No refunds will be issued less than 30 days prior to the event. With offices in the US, Canada, UK, China, India, and Australia, Indegene can partner globally with clients; leverage a global talent pool of clinicians, technologists, domain experts, and business process specialists; deploy global infrastructure and proprietary IP assets; and harness global healthcare knowledge to solve complex industry challenges. Millennials are currently the largest segment of the workforce and are rapidly changing the face of healthcare. Medical Affairs Digital Strategy Council™ presents a White Paper encompassing tangible and solution-oriented insights on how to embrace a customer-centric mindset driven by digital transformation to drive positive customer experience in Medical Affairs. This requires careful consideration and planning around the use of communications, publications, education and digital services. Amazon recently announced that it is entering the healthcare business, looking to control costs but also to empower the consumer. We conduct a digital situation analysis and begin to monitor and identify trends, phenomena, values and attitudes around the world. Medical affairs plays a pivotal role in communicating with external experts and clinicians, and is key to identifying unmet medical needs, raising awareness with clinicians, and providing valuable feedback and insights that can better inform an organization’s development strategy. As Medical Affairs builds its new position in biopharma, our strong Medical Affairs expertise and more than 20 years of practical experience is helping our customers realize Medical Transformation. The pandemic has shown how Medical Affairs can rise to the challenge and take a leadership … Medical affairs teams have an overload of responsibilities. Learn to transform your medical affairs department, implement progressive policies, push patient centricity, and determine what it takes to demonstrate value to internal and external stakeholders in a digital era. Instant Insights offers you a digest of vital knowledge and practical The pharmaceutical industry must rise to new challenges, market access, value-based All DGE programs are subject to change, we reserve the right to alter all programs without prior notice. For the 3rd Annual DGE Digital Strategy & Innovation for Medical Affairs Summit, we’ve partnered with the brightest in the industry to build a program that focuses on the cultural digital transformation in medical affairs. Old Line State (8) Commonwealth Of Massachusetts (6) Tar Heel State (5) Garden State (5) Wolverine State (2) Page 1 of 4 pages . Dr. Matthew T. Roe has been a faculty member at Duke University School of Medine and the Duke Clinical Research Institute (DCRI) since 1999. Understand the audience you want to reach, how they learn in the digital age, and how to increase their engagement via digital content. Examine how Medical Affairs can help act as a strategic partner and shape the trajectory of the Digital Therapeutics pipeline and life-cycle. In-person communication and engagement is moving towards being replaced by online platforms. 11:30 AM - 12:15 PM. With costs at an all-time high and revenue decreasing, securing buy-in for new digital tools and strategies may seem like a daunting task. At MedicalGoGo we combine medical therapy area knowledge with medical affairs technical expertise to deliver innovative medical affairs solutions to power commercial success. Medical affairs teams are overwhelmed with the sheer quantity of available digital tools and platforms. To convince organizations to pursue new digital strategies, you must first assure legal and regulatory approval. Help medical affairs organizations embrace technology and innovation through a digital and data-driven model to further unlock growth and maximize impact across internal and external engagements. Medical Affairs need to stablish a Medical Strategy that relies on four core responsibilities. With a greater demand for deep scientific information across the healthcare community, it’s critical for medical affairs teams to upskill and stay relevant as consumers use new channels to absorb information. Director Global Medical Affairs Digital Strategy Innovation / Everywhere ; Location. They also reduce travel costs and carbon footprints. Any price differential must be paid when redeeming a voucher. Lead engagement strategy by coordinating medical and scientific exchange across stakeholder groups to demonstrate patient impact Custodians of the benefit-risk ratio Publically volunteer unbiased medical evidence to reaffirm the focus on delivering patient outcomes Pillars of Medical Affairs Excellence 1 2 3 4 This is because in today’s healthcare environment, Medical Affairs is uniquely placed to work closely with all stakeholders and to reignite trust. With pioneering experience in medical affairs operations, Pharma Initiatives helps our clients achieve their medical affairs goals efficiently, compliantly and measurably. A common pitfall for medical affairs is that there is too much focus on channels and too little focus on content strategy—content must be the cornerstone of every digital strategy with digital channels being the enabling tool. The registration fee, less the administrative charge can be credited toward another DGE conference of similar value (registration must be received within 12 months of the event from which you cancel). Deciding which emerging technologies are worth investing in and getting your team on board with change is often the hardest part.. Look, adapting to the digital era requires a shift towards a flexible and risk-taking mindset.

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