In the past year, Breyers, the ice cream brand owned by Unilever, introduced a low-calorie, high-protein ice cream with the calorie count printed in big letters on the container, just like Halo Top. Halo Top is light ice cream that actually tastes like ice cream. Then we named it Halo Top. The co-founders made every possible mistake, from screwing up their ice cream formula, to developing a brand that had already been trademarked by a litigious competitor, to both of them almost killing themselves. "It didn't even freeze. GlobalData provides unique and market-leading data and insights into the global packaged food market. Tagging along with Woolverton was a lawyer buddy from his basketball league, Doug Bouton. Global Brain Machine Interfaces Market 2020 report is to provide an up-to-date information on the market and also pinpoint all the opportunities for Brain Machine Interfaces market growth. He had long been practicing intermittent fasting, limiting his caloric intake to certain hours of the day, and avoiding sugar and carbs. Market Research, Reports and SWOT Analysis by GlobalData. COMPETITOR SNAPSHOT 8. Clarity to the confusion most organisations have around their digital strategy. Currently, Halo Top is sold throughout the US, Australia, Mexico, Canada, and the UK. What he didn't know: The gaseous form of dry ice, a.k.a. In the first sizeable weapons industry, and, more recently, doll has spoken of the research. Meanwhile, Woolverton's team had built up the ice cream's considerable following on Instagram and Facebook and had figured out how to use the platforms to promote positive articles and target specific groups. Woolverton went back to his internet research and developed a more methodical approach, listing all of his ingredients in a notebook and tweaking the proportions, until, eventually, he found a balance of gums and fibers and milk proteins that produced a good taste. They became extremely responsive to anyone who contacted the company, whether by customer service or through an informal mention in Instagram. "Buyers have never seen it before.". He paid a graphic designer $30,000 to develop the logo and the packaging, and spent over $100,000 more on raw ingredients and materials, using up every last paycheck from his day job. This summer, financial news outlets reported that the company had hired Barclays to shop it for a $2 billion acquisition. The diet end of the freezer case has been something of a revolving door, with one faddish ice cream followed by the next (see "Out to Pasture," below). Swot Analysis Of Coach 1420 Words | 6 Pages. Halo Effect: In the market place consumer behavior may effect because of halo effect. About Halo Top. Bouton began showing up to meetings an hour or more early, looking for ways to intercept the ice cream samples before the meeting so he could make sure to serve them himself--stalling the conversation or expediting it when necessary. Customer relates this with emotional sense. Now it's a different story. Woolverton and Bouton say that's untrue. But the way he sees it, if you want to outlive a fad, you have to be willing to make yourself part of the cultural conversation, good or bad. ... Holistic Analysis Customized Solutions Top Quality. What Happened: More than a decade after being founded by two New York City beer distributors, the brand was acquired by NestlÃ©-Dreyer's in 2004. Some of the key players operating in this market include Microchip, NXP Semiconductors, ams AG, HALO Electronics, Texas instruments, Infineon, ON Semiconductor, ROHM … "You drive a lot more traffic doing it that way.". "Basically, 2016 was the make-or-break year," says Bouton. Which meant, like Los Angeles, where it was born, and Instagram, where it would prosper, Halo Top would become another beautiful illusion: With only 300 calories and 20 grams of sugar, and a whopping 20 grams of protein in every pint, Halo Top delivered on the promise that it was possible to somehow be both decadent and healthy. Fortunately, Los Angeles has plenty to offer the young and aimless: When he wasn't working, Woolverton took improv classes, read screenwriting books, and wrote a pretend episode of his favorite TV show, FX's The League. Bit by bit, word of mouth began to spread. (All ice cream brands do this, but less expensive and low-fat concoctions contain significantly more air than brands like HÃ¤agen-Dazs and Ben & Jerry's. Halo Top's distribution expanded into supermarkets across the country. As a result, Eden Creamery's revenue has exploded, from $230,000 in 2013 to more than $100 million this year. Read our response here. I'm looking for other ice creams that have a higher protein content and lower fat/sugar content than most brands. "We were making 1,000 gallons every couple of months for them," says Gary Ericks, who runs sales at Rex. Air, it turns out, was becoming a recurring detail in Woolverton's life. And then it got to the point where we couldn't believe what was going on--it got to 9,000 to 12,000 gallons a day." By the end of 2015, they had managed to raise $1 million from angels and the CircleUp crowdfunding website, which gave them a runway of 16 months. "If they had introduced clones a year earlier, it could have been checkmate on us," says Bouton, citing the slower demand back then and the company's trouble filling orders. The Pitch: The NutraSweet ice cream was powered by Simplesse, a newly approved fat substitute derived from egg whites and milk protein. The behavior took both supermarkets and Woolverton and Bouton by surprise. Here is the SWOT analysis of Hewlett packard or HP. Shelves went bare; inventory dwindled; Eden Creamery began having trouble filling its purchase orders. Leidos’ unique selling proposition … This was incredibly enriching. On the afternoon Justin Woolverton almost died, he was driving home from Van Nuys with 40 pints of ice cream in the back seat. "The goal always was to talk to people the way we talk to our friends," says Woolverton. In the past year, Unilever and Kroger have come out with their own stevia-infused Halo Top copycats. And in the six years since Woolverton developed his first recipe, it has become one of the best-selling frozen desserts in America. Besides for the physical retailers, it also relies online store. Strengths in the SWOT Analysis of Hewlett Packard : Brand Valuation: Hewlett packard has a fantastic brand equity and its brand valuation is a whopping 19.3 billion dollars, much ahed then many of the players in the consumer durable segment. That sounds disgusting,' " says Bouton. It was the ice cream equivalent of a toned woman in LuluÂlemon inhaling a cheeseburger. Serving perfect ice cream to buyers became one of the co-founders' primary challenges. Meanwhile, the founders are working to stifle their competitors. Like politics and religion, Halo Top has found itself at the center of a deep philosophical divide: the ice cream purists versus those hungry for a cheap-calorie thrill. Nov. 21, 2020. "My credit score is finally above 600," says Woolverton. Ice cream companies have been trying to cheat the dessert gods for decades. Just tried Halo Top Ice cream the other day and enjoyed it. To know about the four elements of the analysis, first, start with the positive of it and consider the strength of your business. A corporate lawyer by training, he'd taught himself the business--how to manufacture ice cream, how to sell it to grocery stores. Your health & safety is our priority, and we're taking COVID-19 very seriously. Order the complete Leidos SWOT & PESTLE report or view the free sample complete report on our site now! Copyright © 2008-2020 Cinergix Pty Ltd (Australia). In 2017, the profitable company earned the No. ", Halo Top couldn't have orchestrated better timing. "Absolutely garbage," he says. A keyword search of Halo Top on Instagram yields endless close-ups of bare-midriffed fans smiling with their favorite pint, while ranters like @joshkrugerPHL don't hold back on Twitter: Halo Top is "ice cream for people who hate life.". Inc. Halo Top now had its own dedicated assembly lines--factories within factories--giving the company the freedom to manufacture what it wanted when it wanted. Halo Top hired local staff and ad agencies, and produced an ice cream flavour called Lemon Wedding Cake: a homage to the choice of Meghan Markle and Prince Harry for their wedding cake last year. To reduce the calorie content of a pint, he spun his ice cream full of that air--a process known as overrun. (Bouton had a similar driving-with-dry-ice death scare. They did a deal with DariFill, a maker of ice cream-manufacturing equipment, and approached co-packers with an offer: If they built a new line dedicated to Halo Top, Eden Creamery would finance the new equipment purchases and guarantee a full production run for an extended period of time. The riskiest thing you can do is play it vanilla. In the months that followed, serendipitous things began to happen. The report begins with a market outlook and offers market basic introduction and definition of the worldwide Brain Machine … Its 75 full-time employees work from home, messaging one another via the chat app Slack, most of them meeting up in various Los Angeles WeWork conference rooms. Drawing on pdf dissertation swot analysis empirical resear reports can be expressed as numerals. They acknowledge they've had conversations with bankers and say they've been pitched relentlessly by private equity firms and other would-be buyers, but they are having too much fun to sell. null--You can edit this template and create your own diagram.Creately diagrams can be exported and added to Word, PPT (powerpoint), Excel, Visio or any other document. Use Creately’s easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. The man needed dessert. To keep feeding that momentum, the company has hired seven people who do nothing but offer free ice cream to influencers, be they pro athletes, designers, or Doug the Pug, a dog with an agent and 2.9 million Instagram followers that recently appeared in a photo lounging in a bathtub with a pint of Mochi Green Tea-flavored Halo Top. As if that weren't enough, in 2014, growing pains with quality control had cost the company a huge account: Sprouts reduced its orders and eventually stopped carrying Halo Top in its more than 200 stores. The company has no office, behaving more like a software startup than a packaged foods business. Bouton applied for the loan instead, securing them another $35,000. Ice cream is an odd and finicky product; it freezes soft, due to its high sugar and fat content. Sure, part of his product's staying power will be the science and flavors fueling its formula. About The Strength Of Business. The founders struggled to make ends meet every month. When the money arrived, they celebrated. • SWOT analysis should be used by all businesses, and also by all levels and product/business activity groups within its organization. Running head: SWOT ANALYSIS ON THE XBOX SWOT Analysis on the XBOX Grand Canyon University AMP 340 22 Nov 2009 SWOT Analysis on the XBOX A SWOT analysis is an examination of an organization’s Strengths and Weaknesses, as well as what are the Opportunities and Threats (Schermerhorn, … "And the snowball started.". Halo Top is light ice cream that actually tastes like ice cream. Everything changes but the halo effect will remain as long as we live. He tried to remain calm, but by the time he had reached West Hollywood, he was hyperventilating, on the verge of fainting. Two bites of Talenti or gorging an entire pint of "low-fat ice cream" (as Halo Top has been classified by the FDA)? The headline: "What It's Like to Eat Nothing but This Magical, Healthy Ice Cream." They have exclusive deals with some 16,000 stores, meaning no direct competitor can advertise with displays in those stores or in their circulars unless they approve them first. What Happened: After the stuff had received national buzz, the press tasted it: "Many reporters took a spoonful, grimaced, and set down the rest of their free food uneaten--perhaps a first in the annals of journalism," wrote Newsweek at the time. By the summer of 2016, Bouton got two co-packers to agree to the deal. Luckily, the patrons were his people--the kind who loved pricey indulgence so long as they think it is healthy, too. But Woolverton's a modern marketer. Feb 7, 2018 Ben & Jerry's. ", Making ice cream commercially was not so simple as multiplying his kitchen recipe by 50, as he'd thought. For instance, he knew that dry ice--several pounds of which were also in the back seat--was the coolant of choice for ice cream transportation because it turned into a gas as it warmed up, meaning no messy puddles. The 101 was jammed as usual; he phoned a buddy to pass the time. What is visual communication and why it matters; Nov. 20, 2020. carbon dioxide, is toxic. You love ice cream too. 6. "It's just Justin and I, sitting at home in our sweatpants, eating NestlÃ©'s and Unilever's lunch," boasts Bouton, who, like Woolverton, had no experience in the grocery business before starting the company. If you need a pallet-cleansing after this disaster, I’m sure many of us would love to see you go back and do analysis’ for the Halo games that came before Halo 4. Need help with Leidos SWOT & PESTLE Analysis? Business strategies of the key players and the new entering market industries are studied in detail. Bouton set his sights on mainstream grocery stores and raising money. This was certainly possible an inline 177 cubic in. I started reading this analysis series thinking Halo 5 was okay, but boy did you open my eyes. But the market soon became crowded with competitors. "We're not going to raise money again. The Pitch: Two-hundred-calorie ice cream bars and sandwiches sweetened with sucralose (Splenda). The trainer had recently discovered Halo Top and couldn't stop talking about it--the high of knowing he could eat a pint of the stuff a night and feel no guilt. A Word of Warning About a Website SWOT Analysis. As it encourages them to do on its packaging--"Stop When You Hit the Bottom"--its fans often buy a pint for practically every night of the week, leaving retailers scrambling to keep the stuff in stock and the company struggling to produce it fast enough. "That buys us like two more months," Bouton said. We decided to make Halo Top so we could enjoy ice cream as regular part of our diets, starting from 320 calories per tub. Bouton persuaded stores to discount their slotting fees. Two years ago, its founders, Woolverton and Douglas Bouton, were broke and hundreds of thousands of dollars in debt. These new entrants join an existing Halo Top competitor called Enlightened. In 2011, Justin Woolverton was just another useless guy in Hollywood. But by the time the paramedics had a stethoscope to his chest, his bodily functions had returned to normal--he had inhaled fresh air. What Happened: As Atkins-mania swept the nation, Carb Smart's sales surpassed $137 million in its first year. In fact, statistics show that their Twitter followers have increased by 2,233% for the past 2 years , while its Facebook fans have increased by 59,282% at the … Woolverton continued buying hyper-targeted Facebook and Instagram ads aimed at people who liked ice cream and healthy foods and lived in the ZIP codes immediately surrounding each new location. Halozyme Therapeutics, Inc. Common Stock (HALO) Stock Quotes - Nasdaq offers stock quotes & market activity data for US and global markets. Once he finally hit the perfect recipe, "I could barely sleep at night," he says. The co-founders not only have to outpace their new competition, they have to upend the most stubborn tradition of all: the curse of the low-cal-food fad. Soon Woolverton was phoning independent manufacturers, known in the industry as co-packers. But to get on new store shelves, they had to either give the retailer the first cases of product free or pay a slotting fee--as much as $150 per flavor, per store. Along with milk, cream, egg whites, thickening agents, and a stevia-erythritol cocktail packed into Halo Top's calorie-defying flavors like Red Velvet or Pancakes and Waffles, Woolverton pumped some three-quarter cups of air into every pint. Woolverton and Bouton finally quit their day jobs. The player has no shields, no motion tracker, and spawns with a weapon that is … In January 2016, the writer went gonzo, writing a story for GQ.com chronicling 10 straight days during which the only thing he consumed was Halo Top. In the battle for shelf space, Halo Top is taking the threat seriously. The data which has been looked upon is done considering both, the existing top players and the upcoming competitors. Bouton and Woolverton reached out to fitness buffs with sizable Instagram followings, hoping they would talk up the brand for free in exchange for ice cream coupons. The overall console market is dropping in the number of sales and on top of it, Microsoft is just 50% of the PlayStation sales. In 2017, NestlÃ© announced it was reformulating its recipe to remove "unfamiliar ingredients" so that it would seem more natural. Two former lawyers have turned the multibillion-dollar ice cream industry upside down. As example, “Louis Vuitton doesn’t sell handbags-it sells dreams”. SWOT analysis of Cold Stone Creamery analyses the brand/company with its strengths, weaknesses, opportunities & threats. HP ranks 50 th amongst the top … As of May 2008, Team SWAT is a ranked playlist in Halo 3, after being featured in two Double EXP Weekend playlists. It's too painful," says Woolverton. Particularly, this car produces 15 kW (20 hp) and a top speed ranging between 40 and 48 mph. Creately diagrams can be exported and added to Word, PPT (powerpoint), Excel, Visio or any other document. "All of a sudden, they started ordering 3,000 gallons. But the industry giants are starting to encroach with their own stevia-based desserts. "Halo Top is one of the most disruptive stories I've seen in my 10 years in the industry," says Wayne Wu, managing director and partner at VMG, an investor in food and beverage startups. Global LIN Transceivers Market: Product analysis: 10.4kBd, 20kBd, Others. Use PDF export for high quality prints and SVG export for large sharp images or embed your diagrams anywhere with the Creately viewer. In a little less than two years, Halo Top's relentless sales growth has afforded the founders something most entrepreneurs only dream of: They run a profitable company, at scale. In 2013, the company signed up three more Whole Foods regions and several smaller chains. A small-time one in Van Nuys agreed to let him come in on the weekend and use the six-gallon mixer. SITUATIONAL ANALYSIS 2017 Total market size: $ 5.5 B Halo Top revenue: $ 49.1 M Annual growth: 20,944% 7. Halo Top has accumulated over 400,000 likes on Facebook, 350,000 followers on Instagram and 20,000 followers on Twitter, so it is safe to say that it’s on the right track. Social media is the main way they attempt to reach these specific people, and hopefully convert them into Halo Top fans. In addition to targeting those with specific dietary restrictions, another goal of Halo Top is to … Woolverton maxed out five credit cards, carrying a balance of over $150,000. "People were revolted or they absolutely loved it," says Woolverton of the public's polarized response. Halo Top was designed with this consumer in mind, because they offer low-sugar, vegan and gluten free options. The ambulance pulled over; Woolverton lurched out of the car. Use PDF export for high quality prints and SVG export for large sharp images or embed your diagrams anywhere with the Creately viewer. It counts ripped fitness buffs, minor professional athletes, and svelte C-list celebrities among its fans but doesn't mind having detractors, too. Subsequently, the body suffocates. The diet end of the freezer case has been a revolving door, with one fad followed by the next. They retain majority control. Halo Top produces ads that are purposefully strange and off-putting. This is a SWOT analysis for Google, the number one search engine created by Alphabet. By Madison Flager. If you attempt to circumvent this formula, you need to find combinations of ingredients, such as probiotic fibers and erythritol, as well as gums to stabilize it. "Those two [stories] put millions of eyeballs on us," Bouton says. After hitting $325 million in 2011, sales started declining with the ascent of frozen Greek yogurt. Which sounds silly, but when Halo Top first found its way into grocery store freezers, boasting fewer calories, less sugar, and higher protein than traditional ice cream, it became the first of its kind and created an entirely new category in ice cream. They opened their first shop, Halo Top Scoop Shop, in L.A., and they continue to add new flavors, both in their standard and new dairy-free lines, in whatever varieties tickle their fancy. Internal factor External factor . You can edit this template and create your own diagram. It's a heated debate that often plays out on social mediaÂ. Audio Transformers Market with Future Prospects, Key Player SWOT Analysis and Forecast To 2025 By Market Study Report Date: 2020-11-28 Product ID: 2875901 The business intelligence report on Audio Transformers market offers a comprehensive account of the primary growth catalysts, opportunities, and … As the summer of 2016 approached, the founders looked for ways to make more ice cream. By then, the co-founders had become scrappy. Midday siestas are not uncommon. A West Hollywood personal trainer at a gym just a few miles from Woolverton's apartment was working out with a magazine writer. Then we noticed it tasted delicious and decided to sell our ice cream. By spring, they'll continue to roll out new flavors. The article also covers top Cold Stone Creamery competitors and includes Cold Stone Creamery target market, segmentation, positioning & Unique Selling Proposition (USP). But when Bouton began showing up at the headquarters of mass-market chains, he encountered resistance. STRENGTHS •Are factors, or core competencies, which will help make use of opportunities, contribute to the achievements Desperate, Woolverton applied for a predatory loan, which had an interest rate of 24.9 percent--and got turned down. It was hard and icy, like a yogurt Popsicle. Eden Creamery turned cash-flow positive, and finally the company was on firm financial ground. Yet for every lesson he'd learned about the temperamental frozen dessert, he tended to miss something glaring. He varied the amounts he combined, figuring out how much stevia was needed for just the right level of sweetness. The company now offers a free branded freezer chest to any store interested in stocking its product on the floor. An ambulance happened to be in the next lane at a stoplight. A little over a month later, BuzzFeed published an article emphasizing "I tried [Halo Top] and OMG. Inside the low-cal, high-drama saga of Halo Top's freezer domination. We’ll keep it simple – we love ice cream. Shoppers, it turned out, were buying Halo Top differently from how they'd bought ice cream in the past. ), After a year of trial and error, Woolverton finally had a product that satisfied him, even if it was temperamental: Straight from the freezer, the ice cream could still be chalky and hard as a rock. Well explained SWOT analysis, revenue share and contact information are shared in this report analysis. Natural-food stores began buying into the appeal. Rather than purchase the occasional pint, many customers were scarfing down a pint of Halo Top every night. The savings were then used on ads that drove traffic to those specific stores. "I probably should have warned you," Woolverton tells him now.). The first supermarket to carry his ice cream was Erewhon, an L.A.-based gourmet chain that was also Woolverton's local grocery store. Woolverton was hardly a chef, but he was determined to concoct a healthy and decent-tasting treat. Today, sales hover around $30 million. But getting the balance of ingredients right is treacherous--a gum that might fix the texture can completely throw off the flavor. But this disciplined lifestyle left his sweet tooth unsatisfied. Also interested in any organic ice cream options. But after several minutes on the counter, it warmed a bit, and the consistency became smooth--as good, in his mind, as any full-fat ice cream. "Halo Top is one of the most disruptive stories I've seen in my 10 years in the industry," says Wayne Wu, managing director and partner at VMG, an investor in food and beverage startups. After burning out on comedy within a few months, he turned to the next best hobby in Los Angeles after performing and writing spec scripts: optimizing one's diet. Rather than run from the criticism, he's barreling Halo Top toward its center, stoking its cultish image. Its co-packer was reluctant to give it excess capacity at the expense of its other clients--a frequent problem in the industry, says William Madden, a food and beverage supply chain consultant. Two years later, the brand was shuttered. One of the ingredients that would eventually make Halo Top--as Eden Creamery's ice cream would come to be known--the most unlikely new brand to shake up the cutthroat ice cream category was air. To her horror, the only thing left to sustain her for the rest of her life is an ice-cream-serving robot. Kroger has also introduced its own private-label clone, Simple Truth Low Cow Lite Ice Cream. Threats in the SWOT analysis of Xbox Dropping console sales – One of the first threat to Xbox is the dropping sale of consoles. Bouton, a math and theology major who still enjoyed managing complex fantasy football leagues, organized Woolverton's mess of Excel spreadsheets into a supply chain and a sales operation. 4-cylinder motor that is situated. This has been the perennial problem of low-fat brands. As they spoke, Woolverton noticed he was having a little trouble breathing. Early in 2013, the pair had raised $500,000 from family, friends, and old colleagues, which they hoped would sustain them until business took off. But just as the founders began to get the ice cream on store shelves nationwide, the company's finances were on thin ice. Read More. If not, he'd stumble. He assembled his early recipes like crude equations, adding Greek yogurt to berries, then adding stevia--a low-calorie, plant-based sweetener that had recently become popular--and hoping the mixture, once blended and frozen, would equal ice cream. Bouton had also wanted to leave law; after the Whole Foods meeting and a subsequent trip to a trade show, Bouton wanted in too--as Woolverton's business partner. This week's batch of new product launches includes CBD-infused milk from Good Hemp high-protein soy drinks from Alpro and "indulgent" ice creams from Halo Top. Nothing about the way Woolverton and Bouton run the company is traditional--not its product, its marketing, or even its workday. If he could get a buyer to taste an ideal sample, the meeting almost always transitioned to negotiating deal points. "I quickly figured out I could spend $150 on an in-store demonstration, or I could spend that on targeted ads that cost 10 cents per eyeball," Woolverton says. It didn't. The Global LED Recessed Lighting Market market report cover an overview of the segments and sub-segmentations including the product types, applications, … SWOT analysis of Whataburger analyses the brand/company with its strengths, weaknesses, opportunities & threats. Recently, the company ventured into movie theaters with a disturbing 90-second commercial. The company's trajectory has been unlike any other in the packaged foods business. They worried that if they failed to fill their orders, a big competitor could clone their product, ramp up production, and push them off the shelves. Once carbon dioxide rises to 1 percent of the air, it can make the body feel drowsy. Bouton and Woolverton decided to make a big bet. Global LIN Transceivers Market: Application analysis: DFN, DIP, QFN, SON, SOP. He wildly panic-gestured to the driver, hoping he might save him. But unlike the brands that came before it, Halo Top isn't competing on calories alone. "Every buyer was different, but the pushback I'd get was 'Healthy ice cream? "When we go head-to-head in the freezer case, we're the best-selling thing by two, three, four times," says Bouton. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360˚ view of the company. In between, he surfs Reddit, plays Civilization III, and works out. © Cinergix Pty Ltd (Australia) 2020 | All Rights Reserved, View and share this diagram and more in your device, Varnish Behind the Amazon Elastic Load Balance - AWS Example, AWS Cloud for Disaster Recovery - AWS Template, 10 Best Social Media Tools for Entrepreneurs, edit this template and create your own diagram. Typically, people purchase a pint of Ben & Jerry's or HÃ¤agen-Dazs every couple of weeks, guiltily dipping spoonfuls here and there. In short, SWOT and market analysis will ensure that you reach both your short as well as long-term goals. The Pitch: Tailored to Atkins dieters, this ice cream with only 14 grams of carbs per serving uses a combination of sorbitol and polydextrose. It's a dystopian satire on the idea of eating nothing but ice cream, but in this version, a confused elderly woman awakes in a futuristic all-white room to find out that everyone she's ever known is dead.
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