Typography is one of the core areas of design, but it is often overlooked in fields of design, and many of us have seen a plethora of cheesy text effects that attempt to pass for quality typography. But, in high quality design, mastering typography is an essential component. In many print advertisements, typography is the core aspect of the design, because it communicates both text and a visual concept.
In this post, we’ll examine some spectacular examples of typography in print advertising. Let us know in the comments what you think of each piece, or if you’ve come across any other examples.
If you’re wondering how to create designs like this, check out our lists of the best Photoshop tutorials:
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WMF Knives – Apple
Everythign in Every Thing by Fil Dunsky
Hwa-Young Hotel Balloons
Webber Wentzel Attorneys Firemen
Jung von Matt – Anatomy of a Great Idea
ACAB – All Cars and Bikes
Dom in Rock
MTV Organic
HBO ‘Unexpected’
Typography Burger
Lexus CT 200H
NSPCC Thank You
Saizen Media
Orange 100%
True Love
Energia School: Solid Foundation
Grupo Vhiver: Cell
Bexomer: Rat
Coca-Cola Contest
CTS Graphic: Typography
I’m afraid I have to disagree with you on the typography, for a few of these.
One of the big reasons that I disagree, is that in many of these you have to take a few minutes just to read the words because they’re either stretched, or the background behind them is so busy that your eyes can’t read them.
The E=MC^2 is a great example of GOOD Typograhy but for example
WMF Knives – Apple
Almost impossible to read at first look over by the human eye. using multiple colors on text can look good or it can make things hard to read. In this case. I still can’t read the last word.
Everythign in Every Thing by Fil Dunsky
the font is so heavily stylized you can’t read it. It may be in another language but I honestly can’t even tell.
One strategy for typography I’ve heard many times is after you make something that involves typography(pretty much everything does) show it to an elderly person. If they can read the words without struggling, you did good. If they keep stumbling you better fix it up!
If I had to venture a guess, I’d say that the ‘poor’ readability on some of them is intentional, in order to get you to examine the piece much more closely than you might have otherwise. In these cases, I think it works, but if this was on a web design, I’d certainly agree with you about the difficulty in legibility.
***Everythign in Every Thing by Fil Dunsky ** It may be in another language but I honestly can’t even tell*** It`s russian language, so you can`t read it. This means “a point coffee “, but in russian language it looks like “candy”. And of course, it can`t be read so well, I agree.
wow