When technology came in, many PRs could not adapt and stopped getting work. But PRs have become more creative. Once an actor has become a part of Bollywood, all they need is a manager. The lawyer released an official media statement which read, 'Mr. On condition of anonymity, a veteran journalist divulges that “a decade ago, Dale began giving access to photographic content only to his friends in media and only those publications and websites who would let him have control over their stories. Just look at his Google presence and you will understand what I am saying.”. The use of smartphones is increasing and gen Z wants everything easy and fast. He is also the only celebrity publicist who has been quoted in every prominent newspaper and television channel in India, as also in various international media outlets such as BBC, CNN, The New York Times, Sky News and The Washington Post. 2nd July 2014 PR Insight 6 minute read Paarul Chand. Facebook. Last Updated: 18th June, 2020 10:23 IST Kangana Ranaut's Team Slams 'PR Stunt' Allegations Over Statement On Sushant Singh Rajput Kangana Ranaut's team has gained millions of Instagram followers after her resolute stand on practices of nepotism in Bollywood… True! Entertainment PR has evolved from straight-forward propaganda to notorious manipulative tactics. ... the Rashmi Rocket team … As a brand, Deepika Padukone has taken a lot of risks like talking about mental health and her personal experience, which could have worked against her but she still went ahead with it. “Sara is a very very strong individual and so is Radhika. Researchers Asked 1,000 Americans Who’s Really the Enemy of the People. “Nowadays, there is a media blitz and PRs rely more on sensationalism and controversy to hype their clients, like the #MeToo campaign,” remarks Chaitanya Padukone. “Why would you want to be a journalist right now?”. : During Kerala floods, news went viral: “Shahrukh Khan didn't tweet, Shahrukh Khan didn't brag, Shahrukh Khan didn't go to media. RSVP Movies' upcoming film Rashmi Rocket, starring Taapsee Pannu got on tracks earlier this month. Plus, he has tied up with a few upcoming PRs to plug and plant content for him. “About the pictures not leaking, about people not being able to reach the venue and all that would be luck. With 11 years of experience in journalism, followed by 23 years of expertise in entertainment PR, he leads the Bollywood PR agency Dale Bhagwagar Media Group in Mumbai. Technology is the key, which Dale Bhagwagar has been using most extensively over the years,” concludes Pannu. They often manage their relationships and egos as well. Veteran journalist-cum-publicist Indermohan Pannu echoes, “In the 90s, we had no emails or WhatsApp and sometimes press releases would be accompanied by handwritten request notes from PRs. Pankaj Tripathi will be seen as PR Man Singh in Kabir Khan’s cricket drama, 83. Compared to the traditional print media, many publicists have begun focusing more on web media as they are giving more and more importance to the archive value of news,” says Vipul Sipani. While admitting to the devilishly mischievous manipulative ways of PR specialists, Dale knew exactly what he was talking about. Pinterest. I thought actresses and entertainers worth their salt had moved past this very tired “I’m not a feminist, but I believe in equality” crap. It’s like saying restaurants have become irrelevant, because online delivery apps have entered our market.”. At the same time he explains how Radhika Apte is a completely different person but is as confident as Sara. In Prabhat’s words, they are just “consultants and can only give advice.”. He is also accused of ‘prioritizing’ media to ‘selectively’ release photo-shoot images of his clients. Box-office collections from across the country used to be sent via telegrams. All of this was very time-consuming.”, He adds, “There were no channels dedicated to Bollywood and only a few publications were there. Its … The reason — he got portions of a film review changed on a website, just because he felt the reviewer was unkind to one of his clients. Fenil Seta, an accomplished journalist and upcoming filmmaker feels, “The workload for PRs has definitely increased. We are in an age where ‘information drives business’. It used to be a tedious job. Industry people should also have a good Search Engine Optimization (SEO) team in place to manage web content.”, Whenever one talks about changes in media, we often gets to hear the line ‘Print media is dying’. So he began convincing his PR clients for agreements on his agency letterheads, and then moved on to legal agreements. Nov 13, 2020. They observe that since the youth finds newspaper reading quite an effort, they will soon depend only on electronic gadgets for all of their news. Bollywood’s Top Public Relations Firms. Since he is a loyalist to his friends and a master of words, he can well juggle these topics.”, Meanwhile, times continue to change. Prabhat says that they never actually try to completely change a person’s personality. She is also a National Award Winner as Woman Business Leader in Digital Marketing and PR. Why not? Anchal Sujanti takes you through the journey of Bollywood PR over the past 25 years, as she gives you insights about people and situations that gave shape to this current brand of public relations.. A few days ago, a journalist wrote a tweet criticizing P R professionals. Subscribe To Our Daily Newsletter And Get News Delivered Straight To Your Inbox. Bollywood has seen an unrest like no other in the last few months. Now follow your favourite television celebs and telly updates. Nobody ducked it, in whatever capacity, in whatever authority they were equipped with, everybody responded to those questions.”. Her tweet generated some interest. “The biggest advantage of online media is speed. Gaming has also taken over the screen time.”. In the testimonials section of his website, you can find some of the who’s who of mainstream media praising him. Videos and pictures can also be uploaded from anywhere and have a global reach. 760, Udyog Vihar, Phase V, Gurgaon – 122016 Authors: Shefali Saxena (Editorial Team) Follow; We really mean it when we say that Deepika Padukone has the best PR team in the film industry. I remember that Navbharat Times used to carry film news only on Fridays, while The Times Of India waited to carry the film reviews on Sundays.”. After Sushant Singh Rajput‘s tragic death some major dark secrets of Bollywood have been ... people started calling Kangana’s video a PR stunt. A few days ago, a journalist wrote a tweet criticizing PR professionals. Dale has handled the PR for around 200 film stars, including Hrithik Roshan, Shilpa Shetty, Priyanka Chopra, movies such as Don and Rock On! In a shocking admission of the PR-state-of-affairs, he responded to the tweet, saying, “Role of PRs is not only to “facilitate.” It’s to convince, brainwash, manipulate journalists to agree; and influence public opinion using them, the same way scribes use PRs to source stories.
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