Logo design is one of the most important branding elements for any business or company. Using a word or a letter in a logo design can be one of the most effective ways to create a central focal point for the logo, as well as conveying a direct or subtle message about the company itself.
In this post, we’ve gathered up 30 clever logos with creative use of letters and text that showcase how effective type-based logos can be. Whether they’re black and white, or vibrantly colorful, these logos are sure to inspire you.
Be sure to contribute your logo favorites in the comments!
Fold It
Guitarshop
Web Ankor
G Bar
Human
Coffee
Message
Martini House
More
Zip
Shanghai China
Antarctica
Water Drop
Elena Alexeeva
Browsera
Folder
Peter Ryan
Flightning
GreenTree Pictures
Griffen
Undersea Productions
Negative Reality
Jussi
Horror Films
Zeughaus
Sync
Egg N Spoon
Bee
Spartan Golf Club
Elefont
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07.27.10
egg n spoon, Zip and martini house are my favorites. very creative
07.27.10
I love how designers keep thinking outside the box. I feel like a lot of designs seem so “normal” or “overdone”. I love seeing new and intriguing designs that make you look twice! Great set! Thanks for sharing the inspiration!
07.28.10
A very nice list Eric. These designers are putting the negative spaces of the letters to good use.
07.28.10
That Spartan Golf Club one is amazing. Well done to the creative behind that.
07.28.10
Are any of these used by real companies or are they just made up logos?
They are still impressive though.
07.28.10
Some designs are really great ! Zip,Coffee and Fold it are some of them…….I am also trying to create a logo for my firm ‘Meditrust Health Solutions’………that’s why I know how hard is to create a an appealing logo.
07.28.10
Wow this was an awesome post. Very well done. Some where to aspire to in my work. Keep these kind of posts coming.
07.28.10
I’d love to meet the person who did the Spartan logo. Like, wow…
07.28.10
Wow they are so creative logos I really am blown away, I can’t even think of one and there are so many creative minds out there:)
07.29.10
Love the creativity these logo designs…thanks
07.29.10
Great list! I’ve seen some of these before, but some nice new ones. We try to go for a clever effect with our logos too, but sometimes it’s tough to convince the client…
07.29.10
Horror Film. Simple yet Distinctive.
07.30.10
really creative listing of well designed logos.
08.02.10
A great collection of logos, thanks for posting.
http://www.immotionstudios.com
08.03.10
Awesome Logos..
Thanks !
08.03.10
nothing makes me happier than a clever logo. this post is amazing, thank you!
08.23.10
Love the breadth of talent – especially the bees.